Communication and Linguistics Studies

Volume 6, Issue 1, March 2020

  • On the Subjectivity and Intersubjectivity of Language

    Li Feng

    Issue: Volume 6, Issue 1, March 2020
    Pages: 1-5
    Received: 20 December 2019
    Accepted: 2 January 2020
    Published: 9 January 2020
    Abstract: When uttering a sentence, the speaker not only objectively expresses the propositional content of the sentence, but also conveys his views, feelings and attitudes toward the sentence. The speaker’s imprint is inherent in language. However, due to the dominance of structural linguistics and formal linguistics for a long time, “the speaker’s factor” ... Show More
  • The Impact of Visual Metaphor Complexity in Print Advertisement on the Viewer’s Comprehension and Attitude

    Wafa Chakroun

    Issue: Volume 6, Issue 1, March 2020
    Pages: 6-9
    Received: 17 September 2019
    Accepted: 25 December 2019
    Published: 17 January 2020
    Abstract: Visual rhetoric is considered a powerful tool of persuasion. It is widely used in political discourse, poetry and advertising language. This study tackles the topic of visual metaphor in print advertisements. It examines visual metaphor complexity on the viewer’s comprehension and attitude. It uses Phillips and Mc Quarrie’s classification of visual... Show More
  • Asymmetrical Relationship Construction in Medical Interactions - A Case Study of Advice-giving in Mandarin Chinese

    Li Chuntao

    Issue: Volume 6, Issue 1, March 2020
    Pages: 10-15
    Received: 20 February 2020
    Accepted: 4 March 2020
    Published: 17 March 2020
    Abstract: Social interactions are fundamental components of social life, and we as social members witness and participate in a myriad of social actions and activities. It is in and through these interactions that cultures are established, identities are constructed and relationships are created, maintained or changed. Conversation analysis (CA), as an emerge... Show More